This project was created for social media and website content creation for the last two weeks of May that centered around the Indianapolis 500, known as “The Greatest Spectacle in Racing,” hosted by the Indianapolis Motor Speedway in Indianapolis, a large internship provider and employer for Butler University. For this project I collaborated with the brand team to come up with the idea and identify key alumni and students. I developed a Q&A survey and reached out to those invited to explain the creative idea, invited them to complete the surveys, scheduled headshots, and edited down the survey answers into short stories that live on the Butler University website. We also hired a freelance writer to feature Jacob Abel, a Butler student and INDY NXT driver. In our team, the person who posts the actual stories on the website and social media lists their name; however, I edited these short stories to the final content.